# Patimer Studio | Liran Patimer

> Patimer Studio is a product design studio led by Liran Patimer: product thinking, user experience, interface design, Design Systems and development of digital products for web and mobile, from the first idea to the line of code.

Liran Patimer is a Senior Product Designer with almost 20 years of experience designing digital products. He specialises in product thinking, user experience (UX), interface design (UI) and building Design Systems, with a deep background in development (Front-End, ASP.NET Core and C#) and AI tools. He has worked with Zap Group, Captain Credit, Dun & Bradstreet, Psakdin by ynet and the Weizmann Institute, and is the founder of WebApp, a system for managing websites and businesses.

- Role: Senior Product Designer
- Active since: 2007
- Contact: liran@patimer.co.il
- Site language: English (Hebrew original: https://www.patimer.co.il/)

## Expertise
- Product thinking & UX: I map use cases, processes and user journeys, and translate business needs into a simple, clear and intuitive experience. UX specification and information architecture, from understanding the need to planning the interface.
- UI & Design Systems: Interface design in Figma, building Design Systems, smart components, dashboards and data visualisation. A consistent design language that connects usability, aesthetics and brand identity.
- Development & AI: Front-end development and web systems with HTML, CSS, JavaScript, ASP.NET Core and C#. Bringing AI tools into the workflow, and the ability to turn design into a working, precise, ready-to-use product.

## Services
- From idea to product: We define what to build and for whom, test a prototype and move on to specifying, designing and building the first version.
- A product ready for change: We find where people struggle, improve the flows and renew the interface in line with the product's goals.
- Part of your team: I join your product team with hands-on experience in UX, design and code. I own a defined area and work alongside your people.
- Systems that bring order: I specify and design business systems and data-rich interfaces, so data and actions fit into everyday work.

## Case Studies
- [Zap - Price Comparison](https://www.patimer.co.il/en/projects/zap): If you check prices on Zap before you buy, we've probably met through the screen. I've had the privilege of designing the country's biggest shopping site, and even after years of working together, there's something exciting about knowing your design is part of how so many Israelis shop. Role: UX specification and design, screens and purchase flows.
- [Captain Credit](https://www.patimer.co.il/en/projects/captain-credit): If you've checked your credit score on Captain Credit or compared mortgage offers, there's a good chance my work has met you. I'm privileged to play a significant part in designing the user experience of the brand's app and digital products. Role: UX specification and design for the brand's app and digital products, with the product team.
- [Zap - Golden Pages](https://www.patimer.co.il/en/projects/golden-pages): We once leafed through the yellow book; today it's all on our phones. Golden Pages is a brand we all grew up with, and I had the privilege of redesigning it and giving it a modern digital experience. There's something especially exciting about taking part in renewing a brand that has been with us all for so many years. Role: User research, UX/UI specification and design, and front-end development for the site.
- [Zap - Weekend](https://www.patimer.co.il/en/projects/zap-weekend): Weekend, one of Israel's leading holiday sites. Booked a holiday? We've probably met. As part of a rebranding, I had the privilege of redesigning the site and building its front end. The goal was to give a long-standing brand a fresh, modern experience, one that starts the holiday excitement from the very first moment. Role: Design refresh, UX specification and front-end development for the site.
- [Psakdin by ynet](https://www.patimer.co.il/en/projects/psakdin): Psakdin by ynet is one of Israel's leading legal sites, the place people turn to for legal information, case law and answers to complex questions. I've supported the site and the people behind it for more than a decade, since before the partnership with ynet. A collaboration that over the years became much more than designing a website. Role: Design refresh of the desktop site, design of two generations of the mobile site and support for the development team.
- [Helpi: Psakdin's legal bot](https://www.patimer.co.il/en/projects/helpi): A legal question can be stressful. Talking about it can be simpler. Helpi, the AI legal bot of Psakdin by ynet, was created to help people better understand their legal situation. On this project I designed the brand identity and the conversation experience, with one goal: to turn meeting complex legal information into a clear, accessible and human experience. Role: Brand identity and logo, specification and design of an AI chat experience for desktop and mobile.
- [Zap - Rest](https://www.patimer.co.il/en/projects/zap-rest): Know that moment when you feel like eating out but don't know where? We've probably met at Rest too. At Zap Rest, one of Israel's best-known restaurant sites, I took part in designing key screens and user flows, from discovering restaurants and culinary content to booking a table. Role: Specifying and designing key screens and user flows for discovering restaurants, culinary content and table booking.
- [Israel Credit Bureau](https://www.patimer.co.il/en/projects/credit-bureau-israel): Behind the credit decisions made every day in Israel stand data, ratings and financial reports. Some of those reports pass through my design too. At Israel Credit Bureau, part of Dun & Bradstreet, I took part in the design refresh of the reports system and of the credit rating and indicator documents that bankers and credit advisers use in their daily work. Role: Specifying and designing a system for ordering credit reports, plus a design refresh of the bankers' reports with infographics and financial data visualisation.
- [La Belle Cosmetics](https://www.patimer.co.il/en/projects/la-belle): La Belle Cosmetics holds a special place for me. 20 years of blessed work together that only keeps growing, from the first logo to an app that connects the whole business. Along the way we became family. Role: Branding, UX/UI specification and design, building websites and CRM systems, and designing and building an app.
- [Netpay International](https://www.patimer.co.il/en/projects/netpay): At Netpay International I designed payment processing systems for businesses abroad. The challenge that excited me: turning large amounts of financial data into a clear working experience. Role: Information architecture, UX/UI specification and design, and full front-end development.
- [WebApp](https://www.patimer.co.il/en/projects/webapp): Sometimes the road to independence starts with a small need. For me it was one website that led to building a system of my own, and a whole journey of entrepreneurship, design and development. What began as a small idea became a product that still serves businesses today. Role: Founder and product developer, responsible for specification, UX/UI design and building the system end to end.

## Articles
- [She knows every screen. I bring fresh eyes.](https://www.patimer.co.il/en/articles/captain-credit-product-partnership): On my work as a UX designer at Captain Credit, and on where deep knowledge of a product meets design that moves it forward.
- [A design system isn't built once. It's built to last for years.](https://www.patimer.co.il/en/articles/design-system-is-a-product): Why a component library is only the beginning, how to build a shared language between design and development, and what changes when AI tools start taking part in the process.
- [The product trio: when shared thinking makes a better user experience](https://www.patimer.co.il/en/articles/the-product-trio): Working with Adi and Roy, product managers at Zap Group, taught me how much value comes from connecting product thinking, design and technical understanding. On the people, questions and decisions behind digital products used by millions.

## More
- [The full text of the site](https://www.patimer.co.il/en/llms-full.txt)