Senior Product Designer

20 years of industry experience. Works with product, fintech and startup companies, connecting product and organisational thinking, design, development and AI, from setting the direction to launch.

Some of my clients

I'm a product designer and a developer. It lets me connect UX, design and technology, and understand not just how a product should look and feel, but how it actually works. I work with product and dev teams, from first idea to code.

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Years of experience

Senior Product Designer

Plans, designs and builds.

Nice to meet you

A designer's eye.
A developer's mind.

Over the years I've been lucky to work with leading companies and brands, including Zap Group, Captain Credit, Dun & Bradstreet and Psakdin by ynet. From products millions of people know and use to complex business systems, I love going deep, understanding the needs of the business and its users, and turning complexity into a simple, clear user experience.

I specialise in product design, UX design and building Design Systems for web and mobile products. My background in development gives me a technical understanding that guides the design process, lets me share a language with development teams and plan solutions that can really be built.

Beyond design itself, I love people. Good conversations, new ideas and different points of view are an inseparable part of how I work. I enjoy thinking together with product managers, designers and developers, taking part in decisions and building client relationships that last for years.

One of my most important milestones was WebApp, a system I founded more than a decade ago that opened my way to working independently. What began as a content management solution grew over the years into a business system that still serves clients today. You can read the story behind it further on.

Work directly with me

No layers of management and no middlemen. Direct contact, personal involvement and a real partnership in decisions all the way.

Design at scale

Experience designing complex products, data-heavy systems and digital experiences for diverse audiences, with every detail thought through in the big picture.

Ideas that become reality

Selected work

Consumer and fintech products, content sites and business systems. Projects that show how it all comes together.

This is just part of the story. After almost 20 years there is much more to show, but I promised myself to remember that your scrolling deserves a break too.

CORE EXPERTISE

Product Designer & UX/UI

My core expertise: creating user experiences and digital products, from the thinking stage to precise design.

  • Product Strategy & UX
  • UI Design & Figma
  • User Flows & Prototyping
  • Design Systems
THE TECHNICAL EDGE

Development & Technology

The complementary edge: a deep understanding of technology and the ability to turn design into a working product, with no gap between vision and delivery.

  • Front-End Development
  • HTML, CSS & JavaScript
  • ASP.NET Core & C#
  • AI-Assisted Development
Kind words along the way

What clients and product managers say

Roy Davidman

Google review

I've been working with Liran for a while, and honestly, it's one of the best connections I've had with a designer. Liran is a designer and a developer, and you feel it in every conversation. He quickly understands the business need and knows how to turn it into a solution that both looks good and works. When he designs something, he already knows how it will be built. He always comes with a new idea or a tool we didn't know yet, and when we get stuck on a problem, he's the first to look for a way to solve it. He pays attention to every small detail, and what he commits to, he delivers. And beyond all that, Liran is a wonderful person to talk to. You can simply consult and talk with him, and when you work together, it's a must. His experience saves us a lot of time, and you can see he does it from the heart. Zap's users may not know it, but behind much of what they see on the site stands Liran. Liran, a huge thank you!

Read the full review on Google

Adi Safar

Google review · 4 months ago

I've worked with Liran on several UI/UX and web design projects, and I warmly recommend him. Liran is professional, thorough and meticulous, with an excellent ability to understand business needs and turn them into smart, creative design solutions. He always thinks a step ahead, suggests great ideas and invests in every small detail. Beyond the talent and high professional level, Liran commits to and meets deadlines, which is no less important in projects like these. His work is careful and precise, and working with him is always pleasant, with a smile, patience and a real willingness to help! Warmly recommended 🩷

Read the full review on Google

Noah Dalal

Google review · 6 years ago

After a long and unsuccessful search for the right web designer, I found Liran. He is one of the highest-level graphic designers and web builders I've met. Service-minded, professional, attentive, kind, and with results you can't argue with... If you won't compromise and want the very best, Liran is absolutely the one!

Read the full review on Google

Lior Tsirlin

Google review · 5 years ago

I came to Liran on the recommendation of one of Israel's largest content companies. Already impressive. Liran built me a landing page quickly and to a high standard, exactly as I expected. A true professional with a high level of service. Warmly recommended. Lior Tsirlin, attorney (family law), Petah Tikva

Read the full review on Google

Raz Levi

Google review · 6 years ago

Very professional, with many years of experience, specialising in building websites with unique designs. A very high standard with 100% quality and uncompromising service :-)

Read the full review on Google

Omer Granot

Google review · a year ago

Liran is a true professional, doesn't miss a single detail, works transparently, goes the extra mile and offers creative solutions, talented and recommended

Read the full review on Google
Areas of expertise

From the first idea to the last detail

Product thinking & UX

I map use cases, processes and user journeys, and translate business needs into a simple, clear and intuitive experience. UX specification and information architecture, from understanding the need to planning the interface.

UI & Design Systems

Interface design in Figma, building Design Systems, smart components, dashboards and data visualisation. A consistent design language that connects usability, aesthetics and brand identity.

Development & AI

Front-end development and web systems with HTML, CSS, JavaScript, ASP.NET Core and C#. Bringing AI tools into the workflow, and the ability to turn design into a working, precise, ready-to-use product.

My tools

From design
to code

The same tools accompany a project from the first sketch to the version that goes live. As technology and AI tools evolve, I keep learning, staying up to date and bringing new tools into my daily work, to connect precise design with smart development.

Figma

Figma

I bring expertise in Figma, from interface design to building Design Systems and interactive prototypes, together with product and development teams.

Adobe

Adobe

Years of working with Adobe tools gave me broad command of image editing and creating graphic assets. I use them to give a product a precise, consistent visual language.

.NET Core

.NET Core

I have extensive full-stack experience in C# and .NET Core, from APIs to business systems. That understanding also shapes my design decisions. This site, too, is built in ASP.NET Core.

HTML

HTML

I'm fluent in HTML, CSS and JavaScript and build responsive, accessible interfaces. My experience in both design and code lets me own the small details of the build too.

Ways to work together

Every project
starts differently

A new idea, a product that needs to improve or a team that needs more experience. You can work with me on specification and design, on development, or on the whole project end to end. Together we'll define the scope, priorities and deliverables.

From idea to product

We define what to build and for whom, test a prototype and move on to specifying, designing and building the first version.

A product ready for change

We find where people struggle, improve the flows and renew the interface in line with the product's goals.

Part of your team

I join your product team with hands-on experience in UX, design and code. I own a defined area and work alongside your people.

Systems that bring order

I specify and design business systems and data-rich interfaces, so data and actions fit into everyday work.

Your next step starts with a conversation.
Let's talk about your product

I work with product companies, organisations and startups on UX, design and development.
Tell me about your company and your team's needs.

Articles and insights

On design, product, technology
and everything between

Design. Develop. Share.

Let's create something together.
A new product or a challenge in an existing one?
I'd love to hear about it and think it through together.