Senior Product Designer

20 years of industry experience. Works with product, fintech and startup companies, connecting product and organisational thinking, design, development and AI, from setting the direction to launch.

Zap - Golden Pages Zap - Golden Pages, mobile view

We once leafed through the yellow book; today it's all on our phones. Golden Pages is a brand we all grew up with, and I had the privilege of redesigning it and giving it a modern digital experience. There's something especially exciting about taking part in renewing a brand that has been with us all for so many years.

The need

The way people look for businesses and professionals has changed completely, but behind Golden Pages still stands one of its most valuable assets: a huge database built over many years.

The challenge was to create a new search experience, simple and intuitive, while keeping the existing information and the complex relationships within the data. Every structural change called for careful thought, so the product could be renewed without harming the data foundation it relies on.

My work

On this project I was responsible for redesigning the user experience and interfaces from scratch, and for front-end development.

The process began with user research and understanding people's search habits and needs, moved on to planning the information architecture and building prototypes, and ended with designing and building the actual interfaces.

Along the way I dealt with questions behind every good search experience: how do you help users quickly find the right business? What information should come first? And how do you turn a huge database into a simple experience that doesn't overwhelm the user?

Being able to take the project from first thoughts all the way to code let me keep planning, design and the real user experience connected.

See it live

Enough talk, your turn. Visit Golden Pages, search for a business or a professional and see how a brand we all grew up with meets the way we search today.

Expertise on this project

  • User Research

  • UX/UI Design

  • Information Architecture

  • Prototyping

  • Front-End Development

Kind words from people I've worked with

One of the things I value most in my work is the people I meet along the way. And when they also stop to say a few kind words, it means a lot.

Adi Safar

Google review

I've worked with Liran on several UI/UX and web design projects, and I warmly recommend him. Liran is professional, thorough and meticulous, with an excellent ability to understand business needs and turn them into smart, creative design solutions. He always thinks a step ahead, suggests great ideas and invests in every small detail. Beyond the talent and high professional level, Liran commits to and meets deadlines, which is no less important in projects like these. His work is careful and precise, and working with him is always pleasant, with a smile, patience and a real willingness to help! Warmly recommended 🩷

Read the full review on Google

Omer Granot

Google review

Liran is a true professional, doesn't miss a single detail, works transparently, goes the extra mile and offers creative solutions, talented and recommended

Read the full review on Google

I work with product companies, organisations and startups on UX, design and development.
Tell me about your company and your team's needs.

Let's create something together.
A new product or a challenge in an existing one?
I'd love to hear about it and think it through together.