A legal question can be stressful. Talking about it can be simpler. Helpi, the AI legal bot of Psakdin by ynet, was created to help people better understand their legal situation. On this project I designed the brand identity and the conversation experience, with one goal: to turn meeting complex legal information into a clear, accessible and human experience.
The need
When people face a legal question, it is not always clear where to start. The language is professional, the information is complex and sometimes the situation itself is stressful.
Helpi lets users describe their case in plain words, answer follow-up questions and get an initial assessment based on analysis of legal information and relevant case law.
The design challenge was to create an experience that feels like a natural conversation, even when the subject is complex and sensitive, while staying clear and open about what the answers are and where they stop.
My work
On this project I designed the logo and the chat experience for desktop and mobile, connecting them to the visual language of Psakdin by ynet.
The goal was an interface that feels reassuring and comfortable, letting users focus on their question rather than on operating the system.
I planned the structure of the conversation, how answers and related actions are shown, so that even complex legal information is easy to read and understand. Answers are split into clear sections, with options to copy, download and share.
Special attention went to the moments when the conversation changes: follow-up questions, notices about usage limits and the option to move to a paid service or leave details for a lawyer. All of these were designed to fit into the experience naturally, without breaking the flow of the conversation.
Throughout the interface we also added clarifications about the nature of the information, so users understand that the answer is based on AI legal analysis and does not replace professional legal advice.
See it live
Enough talk, your turn. Open Helpi, ask a question and try the conversation for yourself.
Expertise on this project
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Brand Identity
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Character Design
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Conversational UX
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UX/UI Design
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Responsive Web Design
What I take from the project
Designing an AI experience is first of all designing trust.
Helpi sharpened for me how important it is to create an interface that doesn't only present answers, but also listens, guides the user gently and is open about the limits of the technology.
Because in the end, behind every question in the chat there is a person looking for a little more clarity and confidence.