Senior Product Designer

20 years of industry experience. Works with product, fintech and startup companies, connecting product and organisational thinking, design, development and AI, from setting the direction to launch.

Psakdin by ynet Psakdin by ynet, mobile view

Psakdin by ynet is one of Israel's leading legal sites, the place people turn to for legal information, case law and answers to complex questions. I've supported the site and the people behind it for more than a decade, since before the partnership with ynet. A collaboration that over the years became much more than designing a website.

A partnership of over a decade

Our journey together began more than ten years ago, and since then we have worked on graphic materials, apps, legal ventures and several generations of the site.

One of the things I love most about this partnership is the meeting of worlds. The team brings rich legal knowledge, and I bring design thinking and user experience. Through our conversations and work I keep deepening my understanding of the legal world, and together we turn complex professional knowledge into a clear, accessible experience.

The challenge

The legal world is full of information, long documents and professional language that is not always easy to understand.

The challenge is to create an experience that serves both lawyers looking for professional legal information and people meeting the field for the first time. To help everyone find what is relevant, find their way through the content and read it comfortably, without getting lost among documents and details.

My work

In the latest desktop version I refreshed the site's design with a minimalist line and a soft colour palette. Alongside that, I designed the last two generations of the mobile site.

The work focuses on information architecture, visual hierarchy and interfaces that put the content at the centre, while keeping navigation clear and reading comfortable.

I guide the process from thinking and specification through to interface design, in close collaboration with the product and development team.

Beyond the site itself, I keep taking part in designing the brand's apps, graphic materials and other ventures. Every project brings a new challenge, and the trust built over the years lets us move forward together naturally and precisely.

See it live

Enough talk, your turn. Visit Psakdin by ynet and see how rich legal content meets a simple, accessible user experience.

Expertise on this project

  • UX/UI Design

  • Web & Mobile Design

  • Information Architecture

  • Graphic Design

I work with product companies, organisations and startups on UX, design and development.
Tell me about your company and your team's needs.

Let's create something together.
A new product or a challenge in an existing one?
I'd love to hear about it and think it through together.